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Highway

A product-led marketing site for a successful startup in the freight and logistics space

gohighway.com
The Opportunity

Highway is a new software company with a mission to make freight more connected and secure. As they brought their product to market, they needed a streamlined website that highlighted the features and value props of that product.

Our Approach

To align with Highway’s agile approach, we took an MVP approach to the website. We wanted to create a simple, focused site that put all the emphasis on the product and how its feature set worked and would improve the lives of users and the industry at large.

“Forklift delivers with heart. Their partnership has been nothing less than essential to our entire organization. They work with the magical combination of speed, quality, and fearlessness, and we’ll continue to work with them over and over and over again.”

Brennan Bailey

Chief Product Officer

The Result
We designed and built a seamless Webflow site that cuts out the noise and tells customers exactly what they want to know, letting product imagery and sharp design, instead of an excess of words, do all the talking.
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