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Bonfire Ventures

Lead investors for B2B software founders with huge ambitions.

bonfirevc.com
The Opportunity

Bonfire is a venture capital firm with over two decades of success investing in the seed stage of B2B software companies. Recently ranked as one of the top global VC funds, they were looking for a website refresh, feeling as though portions of their site had grown stale.

Our Approach

With strong branding and messaging already in place, we focused on elevating the visuals and UX to better highlight their success as a VC and celebrate their portfolio of companies.

“It’s rare to find a creative agency that just gets it—but Forklift does. Their ability to listen, understand, and execute allowed me to focus on other priorities, knowing our website was in good hands.”

Deb Goldstein

Head of Marketing & Platform, Bonfire Ventures

The Result
Leveraging Bonfire’s iconic branding, we built a complete Webflow experience that delivered a more intuitive visual flow, consolidated CMS-driven data, and sharpened messaging while staying true to their SoCal DNA.
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